After years of studying and practicing the science of nutrition, Pratibha set her sights on something grander than just consultations – she aimed to make a meaningful, nationwide impact. Her daughter, Arpita, a tech-savvy zoomer, plays an integral role in their mission. Arpita’s skills in digital marketing and online communication have brought Pratibha’s vision to a wider audience, especially among India’s youth.

Together, they established ‘Prakrtisiddha,’ an eCommerce brand by Supercultivated LLP that is quickly gaining traction and is influencing how Indians think about their well-being. One of their primary focuses has been to break down the myth that healthy eating means sacrificing flavor. Pratibha’s expertise in cultivating nutritious yet delicious food ingredients has garnered a loyal following. Arpita, with her innovative use of social media and technology, has brought these naturally grown ingredients to a broader audience and initiated conversations around health and wellness. The mother-daughter duo also collaborates with local farmers and sustainable food producers, promoting the use of natural ingredients and highlighting the importance of mindful eating.

What sets Pratibha and Arpita apart is their deep commitment to education. Pratibha conducts workshops and webinars, sharing her knowledge on nutrition and wellness. Meanwhile, Arpita is active on social media, where she engages with their growing community. They offer guidance on incorporating healthier alternatives into everyday diets and encourage people to take small but meaningful steps toward a healthier life.

The duo’s efforts have not gone unnoticed. They’ve been featured in local and national media, and their YouTube channel has garnered millions of views. They’ve also partnered with schools and colleges to educate young minds about the significance of a balanced diet. Through their endeavours, Priya and Aisha are sparking a change in how Indian families view food and health.

Their story is a testament to the power of a united, intergenerational front in making a difference. With Priya’s wisdom and Aisha’s tech-savvy skills, they are creating a bridge between traditional knowledge and modern lifestyles, making it easier for Indians to choose a healthier life. As India continues to evolve, this mother-daughter team’s vision is a shining example of how we can nurture health, one family at a time, one meal at a time, and one informed choice at a time. They are, without a doubt, the guiding stars of India’s health revolution.